You are your business

Whether you are already in business for yourself, or are thinking about it, one of the strangest hurdles to overcome is realizing that you are in fact, the business. The beauty of this is that since there is no one exactly like you, you are free to build your business on your skills and what you are best at.

Many people who are leaving the corporate world find the most natural and obvious shift is to become a consultant. But many (myself included) do not necessarily want a bricks and mortar office, employees and complicated structures to start. 

After all – for most of us, the attraction is a more flexible, humane way of earning a living that allows us to feel good when we look in the mirror.

Do spend the time to think about your end goal – and reverse engineer it. You don’t have to know everything when you start. You’ll figure it out, and be true to what you really want. If you don’t, you’ll feel like an employee in your own business before you know it.