What’s in your money mirror?

Other than finding out what makes people tick, I think the next most fascinating topic is what people think about money. Have you noticed that we can rationalize any spending decision, when we want to?

In the last few weeks I’ve had the chance to speak to two money and marketing experts and fellow corporate fugitives as part of the Entrepreneurs Unplugged telesummit. Kendall Summerhawk on charging what you’re worth, and Kelly O’Neil on marketing to the affluent market.

The intriguing thing about money is that is it a true reflection of our most secret, personal beliefs and desires. Unfortunately some of these beliefs can be silent and deadly to our business lives.

The most obvious is when we undercharge for our services, or become doormats to our clients, because we feel beholden or dependent upon them for our financial security. Fear rules and objectivity and confidence go out the window. The client gets more than he or she should, as well as a piece of your soul! They are not buying you, so kick this habit to the curb and fast.

But some are more insidious. The most ironic example of this is our belief that we want to give value. We thrive on going the extra mile and above and beyond. Our clients love this and so they should. But what if the root of that issue is really about feeling the need to be valued, and that we have to “throw in” the extras to deserve or justify what we charge?

You may not even know that you do this! But start to pay attention, because it could be taking thousands of dollars out of your pocket every month.