Comments for The Corporate Fugitive http://thecorporatefugitive.com/site Sun, 21 Feb 2010 17:14:13 -0600 http://wordpress.org/?v=2.8.4 hourly 1 Comment on FREE This Month by Reminder – Q&A Session this week | The Corporate Fugitive http://thecorporatefugitive.com/site/break-free-calls/biz-advice-series/comment-page-1#comment-104 Reminder – Q&A Session this week | The Corporate Fugitive Sun, 21 Feb 2010 17:14:13 +0000 http://thecorporatefugitive.com/site/?page_id=745#comment-104 [...] FREE This Month [...] [...] FREE This Month [...]

]]> Comment on How to Assume Yes When You’re Afraid of No by Sherri Garrity http://thecorporatefugitive.com/site/assume-yes/comment-page-1#comment-103 Sherri Garrity Sun, 21 Feb 2010 16:26:42 +0000 http://thecorporatefugitive.com/site/?p=723#comment-103 Hi Eric. I absolutely do not recommend cold calling. Unless you have a large team small business owners who provide services like consulting, coaching, business to business services, etc. , cold calling is usually a waste of time and discouraging as well. Success comes from being focused and very strategic in what you spend your time doing. What I do recommend instead is having a lead generation process that actually puts you in front of the right market and pulls them to you. So then, the calls you are making are followups to people who you know are already interested in what you have to offer. This has to start with being really clear about the problems you solve, and the exact specific kind of client you work best with who is looking for and willing to pay you for your service. Decide what you want to be known for (the transformation you make for your clients) and find ways to offer valuable information to potential clients that will help them, and keep in touch with them so that they remember you. Appointment setting after that becomes more of a touch base and how may I help you, rather than trying to convince someone you don't know and doesn't know you to give you a chance. I hope that helps! Hi Eric. I absolutely do not recommend cold calling. Unless you have a large team small business owners who provide services like consulting, coaching, business to business services, etc. , cold calling is usually a waste of time and discouraging as well. Success comes from being focused and very strategic in what you spend your time doing. What I do recommend instead is having a lead generation process that actually puts you in front of the right market and pulls them to you. So then, the calls you are making are followups to people who you know are already interested in what you have to offer. This has to start with being really clear about the problems you solve, and the exact specific kind of client you work best with who is looking for and willing to pay you for your service. Decide what you want to be known for (the transformation you make for your clients) and find ways to offer valuable information to potential clients that will help them, and keep in touch with them so that they remember you. Appointment setting after that becomes more of a touch base and how may I help you, rather than trying to convince someone you don’t know and doesn’t know you to give you a chance. I hope that helps!

]]> Comment on How to Assume Yes When You’re Afraid of No by Eric Nutsch http://thecorporatefugitive.com/site/assume-yes/comment-page-1#comment-102 Eric Nutsch Sun, 21 Feb 2010 03:31:55 +0000 http://thecorporatefugitive.com/site/?p=723#comment-102 Great articles! I read a bunch :) I would be interested to hear more of your thoughts on the "contacting potential customers" process. Cold calling for specialized services (Research and Development consulting in my case) is exceptional difficult for someone without an sales experience. What is the best approach to get around all the sales filters businesses employ (phone receptionist, etc)? Great info, thanks! Great articles! I read a bunch :)

I would be interested to hear more of your thoughts on the “contacting potential customers” process. Cold calling for specialized services (Research and Development consulting in my case) is exceptional difficult for someone without an sales experience.

What is the best approach to get around all the sales filters businesses employ (phone receptionist, etc)?

Great info, thanks!

]]> Comment on How to Get Credibility Before Getting Customers by Sherri Garrity http://thecorporatefugitive.com/site/how-to-get-credibility-before-getting-customers/comment-page-1#comment-100 Sherri Garrity Thu, 18 Feb 2010 12:39:10 +0000 http://thecorporatefugitive.com/site/?p=736#comment-100 I agree 100%! Having good quality business cards, logo and clean looking website with a professional looking photo of you is an essential investment. None of these need to break the bank. Great tips on temporary marketing materials too, Erin. I agree 100%! Having good quality business cards, logo and clean looking website with a professional looking photo of you is an essential investment. None of these need to break the bank. Great tips on temporary marketing materials too, Erin.

]]> Comment on How to Get Credibility Before Getting Customers by Erin Ferree, elf design http://thecorporatefugitive.com/site/how-to-get-credibility-before-getting-customers/comment-page-1#comment-99 Erin Ferree, elf design Wed, 17 Feb 2010 23:42:19 +0000 http://thecorporatefugitive.com/site/?p=736#comment-99 I'd like to add something here - one other thing that you can do when you're just starting out is to design your basic marketing materials so that they look clean and professional. This isn't to say that you have to start out with a logo and the whole graphic shebang from the start - unless your marketing plan and startup budget allow for that. What you should do is to avoid cliched, temporary cards (like the free Vistaprint cards) and create temporary marketing materials that are attractive, confident and professional. It doesn't have to break the bank, and can go a long way towards making you look established, stable and credible. More about Temporary Marketing Materials here: http://www.elf-design.com/article-Temporary-Materials.html I’d like to add something here – one other thing that you can do when you’re just starting out is to design your basic marketing materials so that they look clean and professional.

This isn’t to say that you have to start out with a logo and the whole graphic shebang from the start – unless your marketing plan and startup budget allow for that.

What you should do is to avoid cliched, temporary cards (like the free Vistaprint cards) and create temporary marketing materials that are attractive, confident and professional. It doesn’t have to break the bank, and can go a long way towards making you look established, stable and credible.

More about Temporary Marketing Materials here:
http://www.elf-design.com/article-Temporary-Materials.html

]]> Comment on Keep Left on the Service Spectrum by Susan Snyder http://thecorporatefugitive.com/site/keep-left-on-the-service-spectrum/comment-page-1#comment-95 Susan Snyder Wed, 27 Jan 2010 04:51:17 +0000 http://thecorporatefugitive.com/site/?p=730#comment-95 Great post! I am definitely on the right, clawing to make it to the left or even towards the middle. Great reminder! Thank you! Great post! I am definitely on the right, clawing to make it to the left or even towards the middle. Great reminder! Thank you!

]]> Comment on How to Assume Yes When You’re Afraid of No by Sherri Garrity http://thecorporatefugitive.com/site/assume-yes/comment-page-1#comment-92 Sherri Garrity Thu, 14 Jan 2010 15:39:14 +0000 http://thecorporatefugitive.com/site/?p=723#comment-92 Hi Shari, weather has been much milder, thanks! I'm glad the article helped, we all need to assume yes more often! Hi Shari, weather has been much milder, thanks! I’m glad the article helped, we all need to assume yes more often!

]]> Comment on How to Assume Yes When You’re Afraid of No by Shari http://thecorporatefugitive.com/site/assume-yes/comment-page-1#comment-89 Shari Thu, 07 Jan 2010 18:05:56 +0000 http://thecorporatefugitive.com/site/?p=723#comment-89 I Loved this article Sherri! Very helpful, even profound considering my roadblocks today. Thank you! Hows your weather up in Canada? Shari McLaws I Loved this article Sherri! Very helpful, even profound considering my roadblocks today. Thank you! Hows your weather up in Canada?

Shari McLaws

]]> Comment on Action Group by Are you ready for 2010? | The Corporate Fugitive http://thecorporatefugitive.com/site/be-the-star-of-your-show/comment-page-1#comment-78 Are you ready for 2010? | The Corporate Fugitive Tue, 03 Nov 2009 16:11:16 +0000 http://thecorporatefugitive.com/site/?page_id=633#comment-78 [...] Be the Star of Your Show [...] [...] Be the Star of Your Show [...]

]]> Comment on Twelve Ways to Get More from Events by Sherri Garrity http://thecorporatefugitive.com/site/twelve-ways-to-get-more-from-events/comment-page-1#comment-77 Sherri Garrity Thu, 29 Oct 2009 02:16:28 +0000 http://thecorporatefugitive.com/site/?p=612#comment-77 Thanks Beth, it really does work to plan ahead. Enjoy your next event. Thanks Beth, it really does work to plan ahead. Enjoy your next event.

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