Extraordinary is subjective – what is it for you?

For the tagline of my business, I chose Life Outside the Ordinary, because for me, it sums up the essence of what I am striving for in my own business as well as my clients’. There is nothing ordinary about quitting a job, turning your back on the expected, and starting a business.

There’s also nothing ordinary about creating a stand-out image and brand, setting up a business that is a custom fit and not “off the rack”, providing fabulous service and building a loyal following. This is what I know how to do, and I love doing it.

This double duty tagline is the foundation of what I believe – which is that you absolutely can create the business that allows you to do extraordinary work, make your clients’ wildly happy, and give you an extraordinary lifestyle.

So much of the small business hype on the internet is focused on making big money.  There is nothing wrong with making lots of money, but I know from talking to many small business owners, that they do not all identify with this.

We all have our own personal extraordinary. The point is, it’s up to you. For me, the ultimate extraordinary life means lots of free time, working with clients’ and other business owners on work that doesn’t feel like work, and having the financial freedom to make the choices that I want to make. What’s your definition?