Break Free Tip! Look through a window

It’s really difficult to get perspective on your business when you are the business. But this is so important, especially when it comes to developing your marketing material, because you need to be able to talk to your potential customers from their vantage point, not yours. A great way to get perspective is to look through the window of your clients, instead of in the mirror. Ask them what they value about you, and even how they would introduce you to someone they thought may benefit from what you have to offer. If you don’t have clients yet, you can still do this – talk to past employers, business colleagues and even very good friends who understand the business you are planning to create. I guarantee that you’ll get an immensely valuable, very different message than the one you would come up with by yourself. To hear more tips, watch the video below.