Are you dipping or dead-ending?

If you’ve read Seth Godin’s book The Dip, you’ll get this reference immediately. You’ll understand why you need to know when to quit and when to stick.

It’s a fact that most business owners throw in the towel at the two year mark. They’ve decided to quit. Where the real challenge comes is knowing whether you are doing it for the right reasons – are you in the dip, or the dead end?

When you set out in your business, it’s overwhelming, but also exciting. Like any new adventure, it starts out fun, then becomes less so, until it can feel like a real chore. It’s normal to feel this at times. However there is a big difference between a temporary dip, when you start to feel like you want to give up, and a real dead end.

It’s hard to know the difference! But I believe you can take steps at the beginning that will help you stay the course. Next week I’ll be covering more about this topic and give you a chance to hear more in my free Break Free! Call on Wednesday, May 27.  Go here to find out more.